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Boomerang Partners discusses the changing rules of sports marketing.
BREAKING
Features
Time to read: 7 min
Boomerang Partners’ case study: exploring the new rules of sports marketing
June 3, 2026
Jyoti Rambhai
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Affiliate News
Time to read: 4 min
Is Genius Sports partnering with ad giants a golden boot moment?
February 12, 2026
Sleep concept as BetConstruct aims to ease operator pain point through Affigates.
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Featured News
Time to read: 3 min
Affigates: helping operators sleep better at night
January 16, 2026
person on phone with social media icons
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Affiliate News
Time to read: 3 min
Brands investment in affiliate marketing surges as other costs rise
November 10, 2025
Mariia Shmelova, Aff.Tech
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Features
Time to read: 4 min
Aff.Tech: strengthening operator-affiliate relationships without breaking the bank
September 4, 2025
SanSiro, home of AC Milan
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Features
Time to read: 8 min
Boomerang Partners: AC Milan partnership has created long-lasting benefits
September 2, 2025
Headshot of Vlad Bondarenko, Head of Product at ReferOn.
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Affiliate News
Time to read: 5 min
UX in affiliate platforms: the hidden factor that drives efficiency
July 24, 2025
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Affiliate News
Time to read: 6 min
Affter: getting ahead and staying on top of the affiliate space
September 24, 2024
Denys Parkhomenko, GR8 Tech
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Features
Time to read: 8 min
GR8 Tech: strategies for solving key operational challenges
September 20, 2024
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Features
Time to read: 8 min
How vital is personalisation for acquisition and retention within sports betting?
September 20, 2024
engagement
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Features
Time to read: 9 min
Roundtable: A strong retention strategy serves as a roadmap for acquisition
September 19, 2024
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Features
Time to read: 7 min
Clever Advertising talks future trends, regional expertise, regulation & compliance
March 14, 2024
Brazil flags
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Features
Time to read: 5 min
SBC Summit Rio: industry must show respect to Brazilian market
March 7, 2024
Liverpool FC
BREAKING
Affiliate News
Time to read: 3 min
Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme
January 25, 2024
BREAKING
Features
Time to read: 6 min
Natalia Hurina, V.Partners: realising the full potential of igaming affiliation
November 21, 2023
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track
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Europe
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track
August 10, 2023
A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders
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Europe
Time to read: 8 min
A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders
July 21, 2023
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BetConstruct
Time to read: 2 min
BetConstruct launches affiliate service to ‘cover every aspect’ of igaming business
April 27, 2023
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Affiliate News
Time to read: 2 min
Affilka platform reports 20% uplift in player acquisition
October 13, 2022
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Features
Time to read: 4 min
Pavlos Sideris, Double Up Media: Operators should be doing more to treat players fairly
November 26, 2021
Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020.
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Affiliate News
Time to read: 2 min
PartnerMatrix shares six ‘red flags’ for affiliate marketing fraud
July 30, 2021
Cellxpert to oversee CasinoFriday affiliate program
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Affiliate News
Time to read: 2 min
Cellxpert to oversee CasinoFriday affiliate program
January 11, 2021
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Most Read
1
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
2
BOYLE Sports continues UK football marketing spree with Leeds United partnership
3
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
4
Allwyn launches Powerball UK as next phase of National Lottery revamp
5
Kenneth Dart investments could have big implications for Evolution and Flutter
6
Kaizen Gaming seeks Spain MD for Betano market launch
7
Burnham plans for gambling to fund high-street relief for “good businesses”
8
Betfred to close a tenth of 1,200-strong retail portfolio
Featured News
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Featured News
Time to read: min
Lula and PT throw weight on Bill to ban online casino in Brazil 
July 30, 2026
BREAKING
Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
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Interviews
Time to read: min
Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026